Freelance project for a client, with a royal casino vibe.
While creating this short spot / commercial, I knew the client expected the kind of style that is often repeated in this type of advertising. However, I added my own original twist that strengthens the reveal and builds a stronger connection with the viewer through mystery. Ordinary flashing coins, particles, and flashy effects work only in the short term — they do not communicate a premium brand. A serious advertisement needs a narrative element.
